So I want to promote something. Sure, I could tweet about it, or blog it. But my reach is small. Example: my slogan for TypeTees (part of Threadless), “Plurals hate apostrophes” is currently sitting on a total of 3 positive votes. Perhaps 1 of those is from someone who saw my tweet. I predict a total movement of 0 from this post, though I’m happy to be proven wrong. 🙂